CLIENT: Reaching ALL Youth
PROJECT: Fictional College Logo

"Gold Rush College" was the name given to the fictional institution I created for a series of training exercises developed for Reaching ALL Youth. This non-profit organization helps middle school students plan and assume responsibility for their future success by mentoring on-campus Career & College Clubs in schools throughout California. In these clubs, students take part in exercises such as managing a budget or applying to a college. For the latter exercise, I created a series of application materials for a fictional university including; a logo, campus brochure, and application form.

VIEW LARGER

 

CLIENT: Media X
PROJECT: Logo & Business Card Design

Media X is an advertising firm that developed a Web-based system that automates the media buying process. They desired a brand that communicated the speed and simplicity of this technology, and needed a logo that would stand out from their competition. After selecting from several potential options I presented, the above logo was chosen and adapted to business cards, letterhead, and other organizational materials.

VIEW LARGER

 

CLIENT: The Anderson Company, LLC
PROJECT: Corporate Identity

The Anderson Company is a full-service excavation and site development contractor based in Manassas, Virginia. The organization manages a variety of projects in the entire mid-Atlantic region. They were seeking a redesign of their existing logo, and desired a more sophisticated symbol that incorporated elements of a landscape. With this logo, I incorporated the wavy line with the company's name to symbolize their ability to manipulate a work site and achieve a stylish and refined design upon completion.

VIEW LARGER

CLIENT: Cépage Wines
PROJECT: Logo and Business Card Design

Cépage Wines offers tastings and sales of unique, affordable wines to connoisseurs and newcomers alike. Their passion is providing limited production wines not available in stores in order to broaden your wine experience, while also finding selections that usually cost less than $20 per bottle. The owners wanted a logo that conveyed a sense of elegance, but wouldn't scare-off the "Average Joe", who largely comprises their main clientele base. They also wanted to convey that they sell both red and white wines, hence the burgundy and gold color scheme.

VIEW LARGER

 

CLIENT: South Bay Red Devils
PROJECT: Supporter's Club Emblem Design

The South Bay Red Devils are a soccer supporter's club for Manchester United, the most storied franchise in the English Premier League. The club members wanted a logo that would give them a unique identity, but still paid homage to United's mascot, the Red Devils.

VIEW LARGER

 

CLIENT: March of Dimes
PROJECT: "Walk America" Team Event Logo

Sponsored by the March of Dimes, Walk America is the longest running "walk" fundraiser in America. The event draws more than one million volunteers each year and helps raise funds and awareness to prevent birth defects and infant mortality. This specific logo was created for a team from Vancouver, Washington.

VIEW LARGER

CLIENT: WeezyTown T-Shirts & Merchandise
PROJECT: Web Site Header/Logo Graphic

WeezyTown is an online clothing and merchandise store that specializes in humor and Pop Culture related designs. The company was originated in Los Angeles, California, so the graphics represent the silhouette of downtown LA at sunset. To date, WeezyTown has posted sales in over 20 different countries worldwide.

VIEW LARGER | VIEW SITE

 

CLIENT: FunRazr Tees
PROJECT: Corporate Identity

FunRazr Tees is an organization that produces T-Shirts and apparel for grade school classes as an alternative fundraising opportunity. Students design their own artwork, which is then reproduced on the apparel and sold to family members, allowing the class to keep a portion of each sale. The logo needed to be simple and playful in order to appeal to young school children, teachers, and parents involved with the fundraiser. Since establishing a solid brand, the company has posted a signifiant increase in sales and lead generation.

VIEW LARGER

 

CLIENT: Foster Youth Success Initiative (FYSI)
PROJECT: Program Logo

The California Community Colleges established the FYSI to assist foster youth in accessing and successfully completing college. The purpose of FYSI is to increase the number of students receiving degrees or vocational certificates who are former foster youth. This logo was created to symbolize a safe and supportive on-campus environment equipped with personnel familiar with the issues and challenges that youth from foster care face. The "heart" graphic symbolizes caring and support, while the "head" icons represent the mentor and foster youth student working together to realize the student's dream of graduating.

VIEW LARGER

CLIENT: O.M. Piping Components, Inc.
PROJECT: Logo & Business Card Design

O.M. Piping is a Texas-based distributor of piping components and fittings for industrial machinary. In an industry often filled with bland logo treatments, they requested a design that would set them apart from the crowd, while also featuring imagery that would immediately resonate with their core customer base.

VIEW LARGER

 

CLIENT: Their Blank Canvas
PROJECT: Corporate Identity

Their Blank Canvas is a printing company that produces custom apparel and merchandise directly from a customer's original artwork. They requested a playful feel to the logo design that could appeal to a wide range of clientele, from young to old.

VIEW LARGER

 

CLIENT: Mann Marketing Communications
PROJECT: Corporate Identity / Agency Rebrand

Earlier in my career, I worked for a fast-paced ad agency called ADventures Marketing Group that was branded as a fun and playful creative den. However, the owners wanted to attract a more sophisticated level of corporate clients, so the decision was made to completely rebrand the entire agency, including changing the company name to Mann Marketing Communications. The name reflected the last name of the owner, and provided some cool creative concepts to kick around. I developed this treatment featuring the shadow of a man behind the bold "m", which was eventually chosen as the final and became the agency's new brand.

VIEW LARGER

CLIENT: Innovation Avenue
PROJECT: Logo Redesign

Innovation Avenue was a software development company based in the Washington D.C./Dulles, Virginia Technology Corridor. This bold logo concept symbolized the "dawning of a new day" in terms of the organization's cutting-edge product developments.

VIEW LARGER

 

CLIENT: Stephanie Anselmo & Russell Loud
PROJECT: Wedding Favor Logo Artwork

As a wedding gift for some friends, I created this logo artwork for their favor items provided to the guests. Russell and Stephanie had come across a photograph of a person showing off their wedding band in such a way that it resembled the typical "flipping of the bird" hand gesture, which they found hilarious. I created a stylized icon graphic based on their hand photo, and incorporated their requested green and yellow color scheme, which referenced their Irish ancestry. The design was printed on 200 black "Can-Coozies" and distributed at their reception.

VIEW LARGER

 

CLIENT: Allison's Army
PROJECT: Charity Event Team Logo

Some friends asked me to create a team logo for the annual Juvenile Diabetes Research Foundation Walk/Run event in support of their daughter, Allison. Each year, the event draws nearly a million participants nationwide and helps raise considerable funds and awareness for the organization.

VIEW LARGER