RESUMÉ


Eric White
Graphic Design & Marketing Specialist

 

ADDRESS: Lomita, CA 90717
EMAIL: etw4@hotmail.com
PHONE: 310-270-3867

 

SUMMARY

Highly creative Graphic Designer and Creative Project Manager with over ten years of experience in marketing and advertising for extremely diverse clientele base. Multi-role involvement on projects including both print and Web-based collateral. Creative background in both agency and in-house corporate environments. Proven track record of successfully creating effective campaigns to meet any client’s goals, budget, and timeframe. Well-versed in the production process from initial concept to final distribution. Expert skill-level in Adobe Creative Suite. Proficient in MAC and PC Computers. BFA in Art & Design.

 

SKILLS & ACCOMPLISHMENTS

Graphic Design & Creative:

• Designed innovative creative materials for print and Web: advertisements, brochures, newsletter publications, books, direct mail packages, business cards, logos, posters, billboards, booth graphics, annual reports, sales and training materials, HTML and Flash Web sites, static and animated banner ads, pop-ups, email blasts, and CD/DVD-based projects.

• Produced all internal and external graphic materials for ALL Student Loan (California's largest
non-profit student loan lender) and Xceed Financial Credit Union (a nationwide financial
institution). Developed and maintained strict guidelines that supported each organization’s brand.

• Developed print and online materials for Sandy Spring Bank’s rebranding and advertising campaign. Materials appeared in 43 branch and community locations throughout the Washington D.C. Metro Area, reaching 8.3 million current and potential customers.

• Created a series of direct mail and email campaigns that directly generated more than $80
million in student loan volume for ALL Student Loan Corporation.

• Generated 25-30 banner ads, pop-ups, AIM and Buddy Icons for America Online (AOL), which reached millions of Internet users worldwide.

• Helped launch Career and College Club (a non-profit program designed to help middle school students plan for their future success) by building curriculum workbooks, training materials, and educational games. The CCC now has sites on more than 200 campuses throughout California.

• Handled pre-press and final output of completed jobs to print vendors via file upload or disk-based transfer. Archived completed projects to hard disk for storage and managed daily file backup system for disaster recovery.

• Designed and produced the Mann Marketing Communications interactive Web site entirely in Flash using basic ActionScript.

• Founded an online T-Shirt store called WeezyTown.com, featuring original artwork based on Pop Culture and humor-related concepts. To date, WeezyTown has posted sales in nearly 20 countries worldwide.

 

Marketing & Project/Personnel Management:

• Managed all creative project aspects including: concept development, storyboards, design, photo shoots and stock research, art direction, copywriting, editing, production scheduling, workflow trafficking, print estimates, press checks, approvals, and final material distribution.

• Supervised and provided creative direction for Junior Graphic Designers, Interns, Writers, and Web Developers. Assisted in the interviewing, hiring, and training of new employees.

• Integrated multi-channel strategies to strengthen corporate brand awareness in the marketplace including; Web and print advertising, press releases, video presentations, trade shows, educational seminars, product information materials, and online communications.

• Helped realize the entire collateral rebranding and organizational name change of three previous employers.

• Wrote creative copy for advertisements, newspaper articles, brochures, phone scripts, email
campaigns, Web sites, banners, pop-ups, and social media outlets (Facebook and Twitter).

• Initiated and maintained strong relationships with outside print and mail-house vendors, clients, and sales reps in 10+ states throughout North America.

• Revamped organization procedures when needed to improve quality, workflow, turn-around times, and lower costs for both clients and employers.

• Assumed the role of Direct Mail Manager for three months while supervisor was out on leave.

• Supported 200+ internal employees and 15 branch locations nationwide as the main point of
contact for the Xceed Financial marketing team. Logged project requests, conducted creative
briefs, assigned tasks, and provided direction. Tracked status on 25-30 active projects on a daily
basis to ensure tight deadlines were consistently met.

• Worked closely with internal compliance review team to ensure all marketing materials met
strict federal regulations and legal standards.

• Monitored computer software and hardware updates to ensure performance and reliability.
Performed minor trouble-shooting whenever possible, as well as scheduled repair and
maintenance appointments on large-scale Xerox and Canon multipurpose printers as needed.

 

TECHNICAL SKILLS

Software Applications:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, Bridge),
QuarkXPress, Microsoft Office Suite, Eclipse HTML editor, iLife applications (Mac),
FileZilla (and other various FTP software), SilverPop (Email blasting), Skype.

Operating Systems:
Primarily Mac-based with extensive Windows PC platform experience.

Hardware:
Printer, Copier, Fax, Scanner, Multi-Line Phone System, Digital Camera/Video

 

PROFESSIONAL EXPERIENCE

2013-Present
Production Manager
Paolucci Salling & Martin Communication Arts, El Segundo, CA

2011-2012
Marketing Campaign Specialist / Project Manager
Xceed Financial Credit Union, El Segundo, CA

2010-Present (Part-Time)
Lead Designer & Owner
Eric White Designs, Lomita, CA

2004-2010
Senior Marketing Communications Associate
ALL Student Loan Corporation, Los Angeles, CA

2000-2004
Designer: Print & Web
Mann Marketing Communications, Leesburg, VA (formerly ADventures)

2000
Graphic Designer
D’Atri D’Sign, LaVale, MD

1999
Design Manager
The Bottom Line (College Newspaper Publication), Frostburg, MD

 

EDUCATION

Bachelor of Fine Arts in Art & Design,
Minor in Art History
Frostburg State University, Frostburg, MD

Associate Degree (Art & Design Focus)
Garrett College, McHenry, MD

 

VIEW BIODOWNLOAD RESUMÉ (PDF)

DOWNLOAD RESUMÉ (WORD DOC)

VIEW LINKED-IN PROFILE